by Ed Troxell | May 23, 2026 | Marketing Strategy
Most business owners with a solid reputation assume their marketing problem is volume. More content. More channels. More reach. It’s almost never the volume. It’s almost always the ask. This week, a client of mine–a local service provider serving Marin...
by Ed Troxell | Apr 17, 2026 | Marketing Strategy
If you’ve been relying on referrals to grow your business, you’ve probably hit a point where things feel…inconsistent. Some months are great. Others feel quiet. So you invest in a website, thinking: “This will fix it.” A place to send people.A way to look more...
by Ed Troxell | Apr 12, 2026 | Marketing Strategy
A practical guide for coaches and consultants who want to use AI to simplify their marketing without sacrificing strategy, clarity, or real results. Everyone is using AI right now. AI tools like ChatGPT, Claude, and Gemini have made marketing more accessible than...
by Ed Troxell | Mar 14, 2026 | Marketing Strategy
Photo by Adem AY on Unsplash Many coaches believe that marketing their business means constantly posting on social media. More posts.More platforms.More time online. But for most experienced coaches and consultants, that approach quickly becomes exhausting. You didn’t...
by Ed Troxell | Dec 22, 2025 | Marketing Strategy
A marketing coach helps you learn and stay accountable, a marketing consultant fixes specific problems, and a marketing strategist creates a clear plan that connects your messaging, visibility, and systems. The right choice depends on whether you need guidance,...
by Ed Troxell | Dec 12, 2025 | Marketing Strategy
Hit the Referral Ceiling? Coach vs Consultant vs Marketing Strategist Explained If you’re a coach or consultant who’s built a solid business through referrals, you’re not doing anything wrong. But if referrals have slowed, your growth has plateaued, or your marketing...
