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Ed Talk TV Ep. 114: Lead magnets & how to use them to generate more leads (& ensure they are GDPR compliant!)

by | Jun 11, 2018 | Live Show | 64 comments

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Ed Talk TV Ep. 114: Lead magnets & how to use them to generate more leads (& ensure they are GDPR compliant!) with special guest Lesley Notton

64 Comments

  2. Micki Webb
    Micki Webb on June 11, 2018 at 11:04 pm

    Never ordered a burger at iHop! So…???

  3. Chrissie Lowery
    Chrissie Lowery on June 11, 2018 at 11:05 pm

    We don’t have that over here

  5. Micki Webb
    Micki Webb on June 11, 2018 at 11:06 pm

    Ohhhh! It’s a marketing campaign!

  7. Angelica Miller
    Angelica Miller on June 11, 2018 at 11:07 pm

    The iHops in my area have always sold breakfast, burgers and so much more. So I’m not sure why they’re doing this short term. It’s just like Denny’s they specialized in breakfast but you knew they sold so much more.

  9. Micki Webb
    Micki Webb on June 11, 2018 at 11:08 pm

    VP of marketing is either gonna get promoted or fired! 😂

  10. Micki Webb
    Micki Webb on June 11, 2018 at 11:08 pm

    VP of marketing is either gonna get promoted or fired!

  11. Micki Webb
    Micki Webb on June 11, 2018 at 11:09 pm

    It’s like how the Chevy Nova wouldn’t sell in Mexico! No va means “no go!” 😂

  12. Micki Webb
    Micki Webb on June 11, 2018 at 11:09 pm

    It’s like how the Chevy Nova wouldn’t sell in Mexico! No va means “no go!”

  13. Micki Webb
    Micki Webb on June 11, 2018 at 11:10 pm

    I LOVE that “99 problems but tech ain’t one now!”

  15. Micki Webb
    Micki Webb on June 11, 2018 at 11:12 pm

    Hi Leslie!

  19. Ed Troxell Creative
    Ed Troxell Creative on June 11, 2018 at 11:16 pm

    Lead magnet = Freebie (exchange for customer email address)

  21. Chrissie Lowery
    Chrissie Lowery on June 11, 2018 at 11:19 pm

    Do you think emails are still read as much now. My inbox is always so full

  22. Ed Troxell Creative
    Ed Troxell Creative on June 11, 2018 at 11:20 pm

    And if you guys need help with websites let me know 😉

  23. Ed Troxell Creative
    Ed Troxell Creative on June 11, 2018 at 11:22 pm

    Email marketing is 3X more affective than social media marketing

  27. Lindsay Murray Weldon
    Lindsay Murray Weldon on June 11, 2018 at 11:26 pm

    Leadmagnets are a great testing tool for me to find out what people really want or are attached to. ( Some are successful, others not…but it’s all helpful knowledge for me)

  29. Lindsay Murray Weldon
    Lindsay Murray Weldon on June 11, 2018 at 11:27 pm

    Hahahaha… Good reaction Ed. “Woah, someone responded to me”

  30. Lindsay Murray Weldon
    Lindsay Murray Weldon on June 11, 2018 at 11:29 pm

    I haven’t done that in a FB group…but it’s good advice!!!. ( I’ve done in 1:1)😊

  31. Lindsay Murray Weldon
    Lindsay Murray Weldon on June 11, 2018 at 11:29 pm

    I haven’t done that in a FB group…but it’s good advice!!!. ( I’ve done in 1:1)

  34. Micki Webb
    Micki Webb on June 11, 2018 at 11:33 pm

    This is super helpful advice!

  36. Micki Webb
    Micki Webb on June 11, 2018 at 11:34 pm

    Leslie dropping knowledge from across the pond!! 👏🏽💚

  37. Micki Webb
    Micki Webb on June 11, 2018 at 11:34 pm

    Leslie dropping knowledge from across the pond!!

    • Lesley Notton
      Lesley Notton on June 12, 2018 at 2:12 pm

      Lol thanks! Hope you found it helpful!

  38. Micki Webb
    Micki Webb on June 11, 2018 at 11:40 pm

    I even hate the email they send to confirm that I unsubscribed! Just let me go! 😂

  39. Micki Webb
    Micki Webb on June 11, 2018 at 11:40 pm

    I even hate the email they send to confirm that I unsubscribed! Just let me go!

  46. Chrissie Lowery
    Chrissie Lowery on June 11, 2018 at 11:51 pm

    I love Monday’s too. Thanks for this.

  47. Lesley Notton
    Lesley Notton on June 11, 2018 at 11:57 pm

    Thank you for an awesome show everyone! If you have any questions, please feel free to get in touch! 🙂 You can find me at Notton House Academy or my group, the Empowered Entrepreneurs Club! The 5 Day Lead Magnet Challenge starts June 31st and you can check it out here: https://www.nottonhouseacademy.com/5daykillerleadmagnet

  48. Lesley Notton
    Lesley Notton on June 11, 2018 at 11:59 pm

    Here are a couple of links to blog posts you may find helpful: ➡️https://www.nottonhouseacademy.com/blog/what-is-a-lead-magnet-why-do-i-need-one ➡️https://www.nottonhouseacademy.com/blog/how-to-promote-your-lead-magnet 🙂

    • Ed Troxell Creative
      Ed Troxell Creative on June 12, 2018 at 12:11 am

      thank you so much! It was a pleasure having you on the show!

  51. ddelre
    ddelre on June 12, 2018 at 2:47 am

    Excellent job Lesley and ED – thank you!

  53. Vivian Medlin Pyle
    Vivian Medlin Pyle on June 12, 2018 at 2:11 pm

    I’m not a branding expert but IMO when you have a recognizable brand, you better not change it without a lot of marketing. There are a lot of other ways to tell the world you have burgers.

  54. Vivian Medlin Pyle
    Vivian Medlin Pyle on June 12, 2018 at 2:13 pm

    I agree, branding no-no but good point about the news. HOWEVER, their brand is so big, they’ll be ok…..good or bad…

  55. Vivian Medlin Pyle
    Vivian Medlin Pyle on June 12, 2018 at 2:14 pm

    BUT, for brands that are not as big, this would be a HUGE no-no, especially if you are compared to tampons. #justsayin Yes! There are other ways to be clever.

  56. Vivian Medlin Pyle
    Vivian Medlin Pyle on June 12, 2018 at 2:16 pm

    Does ain’t bother your target market is the question.

  57. Vivian Medlin Pyle
    Vivian Medlin Pyle on June 12, 2018 at 2:17 pm

    Oh, but you look so cute with your finger with your eye. At least it isn’t up your nose! LOL!!!

  58. Vivian Medlin Pyle
    Vivian Medlin Pyle on June 12, 2018 at 2:34 pm

    I really need to remember to turn the questions I answer online into content.

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