Ed Talk TV Ep. 31: Facebook Ad Targeting with special guest Arlene Battishill from FB Ad Targeting.
Ed Talk TV Ep. 31: Facebook Ad Targeting
Ed Talk TV Ep. 31: Facebook Ad Targeting with special guest Arlene Battishill from FB Ad Targeting.
Great question Jess. Lets circle back to that
Ok I am on page one
I would not buy something off of the 5th page of Google cuz (even though it is not accurate) I feel like the people who are best at what they do are at the top of Google…
Ah that’s amazing
Love that, “I am right”.
Ready to learn.
Yeah 🎉👏🏼👨💻
Yes I remember that
May we ask what Arlene’s product is? 🙂
“Why do I need an audience of 6 million people who are not my buyers?” Teach!
Exactly! It’s not about being in front of everyone, it’s about being in front of the right people. 😉
Exactly! It’s not about being in front of everyone, it’s about being in front of the right people.
Ok
Optimize your audience.
That is what FB started doing with my video from last week. When I look at it on my backend it now says “25-37 year old women are the average people wataching this”
Insights are crazy right?
Ed Troxell Creative for sure! I have never had a video perform well enough to get any specific insights so that was fun haha!
There you go Jess 😉
COOL!! Thanks, we were wondering what you sell!
Yup, and episode 24 Arlene talks more about her business and Facebook ads.
They are like a “Predestined” Population 🙂
Narrow down your audience
Was that a video?
Mine is too
Great question Chrissie
Hmmm I have to start thinking about where my ideal person would be shopping and other characteristics to narrow it down for targeting
Yes, and you’re great at mapping out your customer avatar 👌
Yes, and you’re great at mapping out your customer avatar
Can we find most audiences there?
This is priceless
Glad you liked it! 😉
Glad you liked it!
Chrissie Lowery lol awesome!
WOOOH!
I get caught up in comparison it is when I start researching competition
So I know there are other sensory products but they don’t sell mine. So I need to find those on Facebook ad demographics?
#truthmoment this research totally scares me! BUT IT is totally necessary!! GREAT info!
Embrace the research!
Me too Jess
I get nervous if I do the research it will cause me to fell underqualified where truthfully, not knowing the market makes me MORE vulnerable!
So true! Embrace the research 👨💻
When you do it validates what you’re doing 😉
So true! Embrace the research
When you do it validates what you’re doing
“If there’s competition, you have the best customer service…make the most noise to let people know you’re there.”
That’s the problem I end up having, Jess
I love this
Making a plan 😊
Making a plan
Ok fab
I can hear birds in Ed’s background and it makes this winter girl jealous haha!
It was really nice today! Getting cold now but to be fair I’m in shorts, t-shirt and flip flops 😂🤦♂️🤷♂️😎
It was really nice today! Getting cold now but to be fair I’m in shorts, t-shirt and flip flops
Oh I can do a video of mine
Ohh yes what a great testimonial! WOOOW! What a great system
That’s awesome
I have my son who uses my products
Better write this down 🙂
Aww that’s awesome!
I have loads of those
Would that be smart do to with my video from last week eventually?
Could be worth testing maybe.
Ohhhhh Nevermind, I get it
I have one that was featured in Forbes ages ago so I can repurpose that live? For an ad?
If it’s still relevant I don’t see why not 😉
If it’s still relevant I don’t see why not
Ed it is it’s just over a year old
Ed it is it’s just over a year old 😊
How do you know if your live is converting well enough to use it for marketing?
so doing a FB Live or YouTube Live showing a product will be amazing!
Yup! And you can do what I do, go live on Facebook because you already have an audience here Jess and then upload to YouTube 🤓
Yup! And you can do what I do, go live on Facebook because you already have an audience here Jess and then upload to YouTube
Jess Hoffman nope! You just have to download your Facebook live video and upload to YouTube
I didn’t realize that could be a thing. Do I have to do any crazy fancy editing?
Jess Hoffman nope! You just have to download your Facebook live video and upload to YouTube 🤓
if i had a physical product of course hahah
Yes so what about service
😩😩 I’m late!
🤦♂️ but at least you’re here now 😉
I’m late!
but at least you’re here now
So to clarify we can use our old lives as facebook ads?
Yup! How cool is that!? 🙌🏻👏🏼
Yup! How cool is that!?
Ed very cool! I am looking at them now
Ed very cool! I am looking at them now 😊
It’s even harsher for the folks (me) who don’t know marketing
Meaning, you have more work to do in terms of learning marketing?
Ohh geese I need to talk to Arlene haha it is not a physical product though but a service
Arlene is amazing right!?
Yes mine
I missed the show but will be rewinding 🤪🤪🤪
Glad you are here and can catch the replay 😉
I missed the show but will be rewinding
Glad you are here and can catch the replay
How do I get you to see my product Arlene?
http://www.cuddlebed.co.uk
Books for kids with food allergies and kids with feeding tubes. Eventually include dolls and puzzles.
I do process engineering and I help bring corporate strategies to small businesses to help them increase their productivity while using less time and still have increased growth in sales. 🙂
That’s awesome! 👏🏼
That’s awesome!
It’s a bed that’s helps autistic children sleep
Chrissie Lowery you bet! 😉
Oh yes, as I learned last week authentic boded well for me haha!
Would have to go into hospitals w that
My son got a stoma doll but through the hospital
Is he doing ok?
I’m in an organization with parents of kids with feeding tubes and severe food allwrgies
Should have been more specific because the books are children’s picture books about food allergies. As a mom of a child with food allergies, I wish I could have found these years ago!
Oh cool! Yeah, I hope that was helpful especially the Amazon reviews part 😉
Oh cool! Yeah, I hope that was helpful especially the Amazon reviews part
Yes 🙌 Reviews
Yes Reviews
Yes. They made fun of food allergies! 😧
😬 not good!
Yes. They made fun of food allergies!
not good!
THANKS A MILLION!
Thanks!
You bet! I hope that helped and sparked something for researching 🤓
You bet! I hope that helped and sparked something for researching
Where are you at today? Is this outside your house?
I wish it was outside my house 😂 not there yet though 😉 #Goals
It’s a friends place for a “staycation” hence why I was ready to chill this weekend and pretty much didn’t do anything yesterday 😎
I wish it was outside my house not there yet though 😉 #Goals
It’s a friends place for a “staycation” hence why I was ready to chill this weekend and pretty much didn’t do anything yesterday
Ed well, that’s awesome to hear! Proud of you for resting!!
Ed well, that’s awesome to hear! Proud of you for resting!! 👊🏼
Erica Rodriguez Maier Thank you! 😉