Ed Talk TV Ep. 58: The rise and fall of brick & mortar stores – what does it all mean?
Ed Talk TV Ep. 58: The rise and fall of brick & mortar stores – what does it all mean?
Ed Talk TV Ep. 58: The rise and fall of brick & mortar stores – what does it all mean?
Hi Micki! Hi Erica!
Oh that sounds awesome Erica
They didn’t reinvent themselves. Gotta do online things and other stuff. Gary V talked about this too
Yes Tarinna!
Feel = Key!
What’s that story that you are telling?
Yes! Nostalgia!
Yes, and it surprised me that it is closing on such a big level. Whereas the local mom and pops come and go all the time here.
Walmart and Target are constantly revamping themselves!
Innovate or you die – from Gary
Walmart are letting people scan their own products and don’t stand in line for check out. Something like that. Using technology
Tarinna that is a good one!
Toys R Us remained the same!!!
Experience!
Oh that would of been awesome. They needed you Ed!
Whomever was on the ToysRUs team wasn’t expanding in thought unless the owners said no
Chrissie lol I know right?
True. They should have become interactive.
Oh my kids love slime
Or a ToysRUs cruise line
OMG! Yes, we have tons of slime in my house! 🤣
RIGHT Paula?! My BFFs girls are ALWAYS making slime!
OMG! Yes, we have tons of slime in my house!
Ours was already combined with the Baby’s R Us
Oh interesting!
Honestly that’s the only time I shopped there was with my Baby Registry lol. I’m not brave enough to take my kids. I’m a mean mommy 😂
Oh gotcha! Thank you Mindy!
Honestly that’s the only time I shopped there was with my Baby Registry lol. I’m not brave enough to take my kids. I’m a mean mommy
Mine has food and a bar and you can watch the movie and eat
I went to a luxury theater in Southern California 😱👌
Those leather reclining chairs you get to yourself were so nice! They had a full on menu with bar but I didn’t make it that far as I fell asleep in the chair 😆
I went to a luxury theater in Southern California
Those leather reclining chairs you get to yourself were so nice! They had a full on menu with bar but I didn’t make it that far as I fell asleep in the chair
Ed Whit Alamo Drafthouse, y’all. Originated in Austin, TX, but has branched out nationally. So so so fun. They do a lot of special screenings too. I could go on and on and on and on. Been a fan of theirs for over a decade. When they opened the San Francisco location, I was like, “God LOVES me!!”
I mean THIS happened at the Alamo Drafthouse, sooooo ….. Ed Whit And if y’all don’t know Willy Wonka, our friendship ends here. #kidding
Omg!!! Willy Wonka and the Chocolate Factory My favorite movie that I still watch over and over to this day! I’ll be in Texas in August though I’m not sure how close this place is to where I’ll be.
Whit, they have MULTIPLE Texas locations — what city?
I love the reclining chairs and the theater where I go too! I fall asleep everywhere so I get it!
Whit Devereaux it’s not just me
That’s why I can’t go to movies — I’m worried I’ll fall asleep
Ha! I fall asleep everywhere so matinees are usually my go to Ed Troxell Creative
Erica Rodriguez Maier Springfield is hours away. I wanna meet Mike TV and Veruca Salt lol!
Ed Whit Alamo Drafthouse, y’all. Originated in Austin, TX, but has branched out nationally. So so so fun. They do a lot of special screenings too. I could go on and on and on and on. Been a fan of theirs for over a decade. When they opened the San Francisco location, I was like, “God LOVES me!!” 😆😆😆😆🤗🤗🤗🤗
Erica Rodriguez Maier field trip!
I mean THIS happened at the Alamo Drafthouse, sooooo ….. Ed Whit And if y’all don’t know Willy Wonka, our friendship ends here. 😆😆🤣🤣😆😆🤣🤣 #kidding
Omg!!! Willy Wonka and the Chocolate Factory 💜💜💜 My favorite movie that I still watch over and over to this day! I’ll be in Texas in August though I’m not sure how close this place is to where I’ll be.
😄😄🤗🤗 Whit, they have MULTIPLE Texas locations — what city?
I love the reclining chairs and the theater where I go too! I fall asleep everywhere so I get it! 😂🤣
Dallas Texas
Whit, I believe there are 3 in the Dallas area so you should be good!
Whit Devereaux 😆 it’s not just me 🙌🏻
That’s why I can’t go to movies — I’m worried I’ll fall asleep 😂
How close is Springfield to you, Whit? There is one there.
Ed Troxell Creative 👆🏼👆🏼👆🏼
Ha! I fall asleep everywhere so matinees are usually my go to Ed Troxell Creative 😂
Erica Rodriguez Maier Springfield is hours away. I wanna meet Mike TV and Veruca Salt lol!
And the ball pits would of been good
Have classes ToysRUs could have had for moms and kids
Cinema ticket prices are a joke!
Whit that is an awesome theather!
It would of been amazing! Yes me too 😊
It would of been amazing! Yes me too
Yes Micki. Omg yes. I did that too
Yes a toy testing area! Or Lego Day!
Which then leads to something like that new toy box tv show 💡
Which then leads to something like that new toy box tv show
Yes Ed!
I don’t why they didn’t come up with any of this
Our library has a Lego Day. We stumbled on it this Saturday.
Yes yes
Omg yes could have had a party room. Good dialogue
Gathering places = key more now than ever I think 🤓
Gathering places = key more now than ever I think
Businesses greed blinds their creativity in effect killing themselves! No one wants to put the effort in anymore for market research.
Oh so good Emi!
A place I was buying eye glasses from was having meet ups with music and food
Now that’s utilizing your space 👌
Now that’s utilizing your space
They could have had a video gaming area with tournaments
It’s definitely about the experience which drives the sale!!!!
Oh Mindy that would be cool!
Good idea Mindy
Businesses stay in the comfort zone they stay with what they know and what ‘used’ to work. Then it just gets stagnant overtime.
If a business doesn’t evolve it will get left behind in modern day movement and people will go elsewhere.
Facebook live on membership sites and how you can create a great customer journey. https://www.facebook.com/StupidEasyHQ/posts/563318804050320
Yes! I’m a Legal Zoom customer!
Been there… when the firm’s bread and butter comes from traditional media, they are less likely to innovate or try anything new, especially if it will require learning new things.
If we don’t live everyday for our passions then we’re just waiting to die with our greatness still within us. Businesses that don’t change eventually fold it’s being seen time and again.
Yes! Exactly! 👌
Yes! It’s like — guys! LEARN from those who failed! Stop repeating the same patterns!
Erica Rodriguez Maier 😆 right? 🙈
Facebook lives take you to the customer but also brings them to you
Hi EMI
Oh Amanda that is huge!
Hi Chrissie xx
Yes! Can you imagine a manager dealing with a customer complaint face to face via video link! Businesses can be he accountable more with these tools.
Yeah, I’ve had customers from having a guest on my lives too, for example, Vicki, her friends get notified she’s live so they watch and I’ve had an order. It enables you to reach people you wouldn’t normally reach.
Love that! Yeah, you just never know 🤷♂️
Love that! Yeah, you just never know
“It’s not as sexy to build a foundation” love that!
“People don’t just buy the best products, they buy the products they understand” or something close to that quote lol
From “Building A StoryBrand” by Donald Miller.
So when you started talking about the relationship you had with customers at Apple, I was reminded of that quote. Because it totally ties in. Your product might not be the BEST on the market, but if you build solid relationships, customer experiences, people will keep coming back.
Erica Rodriguez Maier yes! Love this!!! 👏🏼
Erica Rodriguez Maier yes! Love this!!!
Erica Rodriguez Maier yes!
I buy products a lot of the time because of the sales assistant, if they go out of their way to help you rather than give you the hard sell I’m much more likely to buy.
“It’s information” BOOM!
That’s good!
Feedback is essential you’ve just got to not take it personally if it’s negative, I’ll admit that’s something I did struggle with.
🎉🙌🏻👏🏼 yes!
That’s very interesting!
They have check out free stores
Plus: Books Stores with the coffee shops inside have a whole atmosphere/community vibe.
They are probably saving money vs. all the free shipping 😂
Haha!! Right Mindy?!
They are probably saving money vs. all the free shipping
It’s about taking a risk, but it’s not a risk if you know it’s going to work
#Collaboration
They know not everyone can use a computer to order so they’re providing another outlet 😀
They know not everyone can use a computer to order so they’re providing another outlet
YES! Covers matter! That’s why kids’ books should face out to get their attention
Fancy Spot Gloss 🙂
It’s like anything, first appearances matter.
Whenever you see a film with a published book, there’s always a scene where the author looks at the window display of their book!
A/B Testing maybe lol
Yes! I thought it used to have them numbered so you knew when it was starting over…
“Be willing to revisit your engagement”
Great convo! Thanks guys!
Thanks Erica & Micki!
Good convo
Thank you! And thank you for being apart of it 😉
Thank you! And thank you for being apart of it