Why we love it is an Instagram series we run where we repost content that has made us stop scrolling through the feed. The content is so good that we provide details of why we love it in hopes that you will take note of it and apply it to your business. The topic today, the “Weekend Hashtag Project: Family Recipe.”

Why we love it – It’s not just to #Repost @instagram with @repostapp. Oh no! This repost is because of what Instagram is doing. The details around this weekend’s project are too sweet to go unmentioned. See all the details below but first let me tell you why we love it.

1️⃣ The image of course grabbed our attention. The classic black & white moment in the kitchen, bringing generations together is priceless!

2️⃣ Read about the project below but Instagram is helping you bring the family together. They want you to capture moments like this one featured above. The holidays are about bringing the family together. This being the weekend before Thanksgiving why not put together a contest, in this case a project, to remind people to capture all the precious moments that will go on? The timing for this is perfect!

3️⃣ Not only has Instagram created this project and given you the rules, they have even given you ideas. They want you to really think about this project and what it is you should be capturing. Really take a look at the details of the project below and what it is they want you to capture.

? So, what’s the take away for you? Besides all that I just gave you and what Instagram is giving you below? You need to pay attention to the details & the notes I just gave you. See how you can apply something similar to your business. How can you take your social media game to the next level? If you are still stuck remember you can always book a Discovery Call with me to go what you need.
Weekend Hashtag Project: #WHPfamilyrecipe
The goal this weekend is to make photos and videos of the food traditions that bring your family together. Here’s how to get started:
Pay attention to details to photograph while you’re cooking, like colorful ingredients, worn recipe cards and special table settings.
Use video to capture the process of making a meal, not just the plated dish — with a focus on lively moments like tossing pizza dough or precisely chopping a row of fresh vegetables.
Tell more of the visual story behind your favorite recipes by sharing who you eat your meals with, where it is that you cook and the ways we come together around food.
PROJECT RULES: Please add the #WHPfamilyrecipe hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. Any tagged photo or video taken over the weekend is eligible to be featured Monday.
For more examples and inspiration, check out blog.instagram.com. Featured photo by @jamescollier

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