Flex those social media muscles & get pumped up!

Social media is intimidating.The need to always be on and the amount of work that goes into just one post, let alone a whole campaign, is insane! It leaves you feeling overwhelmed.

That same feeling is the one you get when the holidays come around. Too much pressure to get everything perfect for the family. When New Year’s approaches, same feeling. You start asking yourself, “Am I going to make a resolution this year? Will I follow it this time? Maybe I won’t so that I will?” This feeling comes up in pretty much any situation. It leaves you saying, “Nope! I don’t have time for that!”

Let’s take this feeling and apply it to fitness. I know, but stick with me here. Let me be your “personal trainer.” I want you to flex those social media muscles that I know you have. It’s time to get pumped up!

[bctt tweet=”I want you to flex those social media muscles that I know you have. It’s time to get pumped up!” username=”Ed_Troxell”]

The new year is approaching and we want to set you up for success. I’m not talking about setting New Year’s resolutions either. I’m just talking about starting off with a plan (see BSQ post for help). Before you jump into the social media game you need to have a plan, a workout routine if you will. Let me break it down for you:

Workout plan:

1. Buy new workout clothes & shoes.
2. How often do you want to workout, realistically?
3. Location – Inside or outside? Home or gym?
4. Cardio or weights? Maybe both?
5. How heavy?
6. How long do you want to workout? 20, 30, 45, 60 or 90 minutes?
7. What areas are you going to focus on? Back, chest, legs, abs?
8. Now, how often will you, realistically, MAKE time for this again?

Lay out a plan that works for you. Realize that it’s not just about making time for your workout today. It’s about making time for it on a regular basis in order to stay healthy, fit, and above all else, sane. Exercise does wonders! It clears your mind and body. If you don’t stay healthy how is anything you do going to be sustainable? Now, how does this translate to social media? Well, let’s flex those social media muscles, be sure to stretch first, and find out.

Social media plan:

1. Buy new workout clothes & shoes
   • Researching to see what’s out there. Start by asking your friends, family or customers what social media sites they are on and why?
2. How often do you want to workout, realistically?
   • You may not know this from the start, but it’s a good idea to at least think about a realistic time you can MAKE for it.
3. Location – Inside or outside? Home or gym?
   • Which social media sites will you be on? In step 1 you did your research. Now it’s time for you to sign up. Get on the social media website that best fits you and your audience.
4. Cardio or weights? Maybe both?
   • How many social media sites do you really need to be on? Is your audience (customers) actually on those sites or are you just wanting to take on the world because someone told you to?
5. How heavy?
   • Are you going to post daily, weekly, bi-weekly, monthly? Pick a realistic schedule. If you can do more, great! Surprise & delight.
   • How often in that day are you going to post? 1, 2, 3, 4, 5? What is appropriate for that platform?
6. How long do you want to workout? 20, 30, 45, 60 or 90 minutes?
   • What is a realistic time that you can set aside each day to FOCUS on your social media workout plan?
7. What areas are you going to focus on? Back, chest, legs, abs?
   • What are you going to spend your time posting (photos, quotes, videos, funny moments, behind the scenes)?
8. Now, how often will you, realistically, MAKE time for this again?
   • I ask this again because repetition is KEY! Knowing now all of this, how often are you realistically going to MAKE time for social media?

Look at those social media muscles now! We got the blood flowing and ideas are coming. Be sure to write everything down (Evernote is great for this!). Remember, keep it simple!

Take one step at a time. Slow & steady wins the race. YOU GOT THIS!