This interview originally appeared on GoSolo on 5/31/2022
Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Ed Troxell, founder of Ed Troxell Creative, located in Santa Rosa, CA, USA.
What’s your business, and who are your customers?
You might have heard of the hit Netflix show “The Home Edit” or maybe, “Sparking Joy” (with Marie Kondo), where both shows help clients organize their physical spaces – helping them go from overwhelmed and chaos to organized and happy. Well, our business does the same thing, only we help our clients – Solopreneurs (primarily in the service-based industries, coaches, speakers, consultants) and Real Estate agents – get their virtual spaces organized and guide them towards success with video marketing.
We meet our clients where they are at with their current online business challenges that prevent them from being more productive and active online. We first start by getting our clients organized – setting them up with the right systems and processes that will make their lives easier, give them more time back in their day, and ultimately allow them to drive more business online (a tidy space makes all the difference).
We then introduce our clients to the power of video marketing. We empower our clients to show up as their authentic selves online, deliver their expertise, and engage as an industry experts. We show them how to easily create video content using their phone, including how they can take one video and share it on multiple online channels (social media, their website, and even include it in their email marketing) so that they can naturally attract the right audience who is ready to buy from them online. Our job is to make it easy for our clients to get organized and show up online in more places without taking so much time out of their already busy schedules.
Tell us about yourself…
I was born an entrepreneur. At an early age (probably five years old), I knew that I would run my own business someday – I just didn’t know what it would look like. I recall my first “business” wasn’t the typical lemonade stand, it was selling soda cans to the neighborhood kids for $.50 a can, I believe.
Growing up, I had…read the rest of the interview here