Do you find being on video challenging? Are you trying to hide out in the back of the room just so you can avoid having to be on camera? If you are like more Real Estate agents, small business owners, coaches, and consultants you probably have some kind of hesitation around being on video. Check out this video to learn how you too can overcome your fears of being on camera so you can really start to show up more online and drive more traffic to your business.
What questions do you have about video?
Top 3 objections to creating video content for marketing your business Transcription
Over 80% of all internet traffic is going to be video here in 2022, which means it’s time for you to get comfortable with the uncomfortable and embrace it. The video so that you can easily plan film and share your content here online. Hello and welcome. If we’ve never met before. My name is Ed Troxell. I am a video coach helping real estate agents and entrepreneurs build out their online presence through video marketing.
And in this video, I’m going to cover three main objections that I hear all the time when it comes to creating video content. And hopefully by the end. Video, you will feel a little bit more comfortable creating your video content because it’s important both for you personally, as well as for you professionally.
It’s the way your business is going to stand out here online and really be found by others. Let’s go ahead and dive into the first objection. This is a big one that we all face myself including imposter syndrome. That’s right. Imposter syndrome. Now this is going to look different for everyone, but it’s the stuff that we tell ourselves here that really stops us from showing up in front of the camera and being on video.
It’s not really the lights, the microphone, the camera, the equipment. It’s not all of that. You may think. And that’s the first thing you want to jump to and go buy, but it’s actually not. So part of my job is to help you understand that that’s extra, that we can get later right now, we’re going to step back and we’re going to work on this equipment, which is our mindset.
And so what you’re telling yourself right now about all the reasons why you can’t. Create video or why you shouldn’t create video. I want you to get out a pen and I want you to get out some paper and I want you to start writing down all of those thoughts that are coming to your head. This is a training that I do with my clients, and I want you to write down on the left side, all the thoughts that are coming up.
And all the reasons why you may or may not be able to do this. And then on the right-hand side, I want you to be able to change the language so that it’s positive. And it’s you actually doing it? For example, why would anyone want to listen to me? I’d go on the left side of your paper on the right side is I’m an expert.
In helping people get in front of the camera and share video content that actually drives traffic to their business. Why wouldn’t I show up and share? You see how we can change that. Now of course the wording might not be that great because you know, I’m just doing it on the fly here and you’ll see, this is my personality, right.
I’m going to be fun and engaging with you. And I may say something and then back up and let you know, it probably wasn’t the exact wording I would use, but you can see what I mean. And the only reason I’m able to do this now is that I’ve done video for many years now and I’m more comfortable. Sharing more of who I really am in real life here online.
And that’s our goal for you as well. So grab your pen, grab your paper on the left-hand side, write down all the things that are coming to mind as to why you can’t do this or why you shouldn’t do this. And then on the right-hand side, I want you to write down. Positive things on the reason you are doing this, while you can do this and review that that’s going to work on this and getting this correct.
Because once this is set, everything else falls into place. So that’s the first objection to imposter syndrome. The second one is I don’t want to show my face on. I get it. Trust me. I do. I get it because I was there before. I didn’t like the way I looked on camera. I didn’t like my voice and I just felt weird talking to a device by myself in my office.
But the more that I did it and the more coaching that I had, the better it was for, for me and for my business, my business wouldn’t be alive if I wasn’t doing videos. So what I want you to understand is, is that. You are what makes your business stand out and what makes it unique? And so I’m here to encourage you to show your face and to show it on a regular basis, if possible, because people get to know like, and trust you a whole lot quicker.
People like doing business with people they know like and trust. And if I can’t see your face, I don’t trust you. Right. It’s so, so important. Now I will say there are ways that you can still create video content without always showing your face. For example, maybe you have a presentation, a PowerPoint that you want to show on video.
You could record your screen. And not show your face so that we’re just hearing your voice and we’re seeing the slides. That’s fine for an appropriate time and place, but understand, especially when it comes to marketing your business online through social media and your website. That’s not going to always cut it.
We want to see your face. We want to be able to see if you’re somebody that we feel comfortable around. Now, here’s another thing I want you to think about when it comes to showing your face on video is what I see on video. I hope is the same thing. I’ll see in person when I run into you at the coffee shop.
So that’s the thing. A lot of people feel like they need to be this Instagram-perfect photo for. Anything that they do online. And I’m here to break that down for you and say, no, that’s not what you should be. Because if I run into you in person at the coffee shop, I want to be able to see you and recognize you.
I don’t want to see some idea of what you should look like on Instagram and then in real life, that’s not you. And then there’s this disconnect. It leads, uh, leaves a bad taste in your mouth. And it really is like, what else are they hiding? So please embrace your uniqueness, and be able to share that with the world, with all of us.
So that we get to know like, and trust you and we want to do business with you. So that’s the second objection. Not showing your face on camera. The third one is where it comes to the tools and the software. So the third one is the equipment. So many of us get hung up on, we have to have expensive lighting, expensive cameras, microphones, and all of the bells and whistles to make a Hollywood production video.
Even if it’s just a two-second clip that we’re going to put on social media, or maybe in a video that we’ve put in our email to send to a lead. No, the only equipment that you absolutely need, which you all have right now is your phone. And lighting now I’m in front of two windows, so it’s natural light coming in.
Sure. I have a fancy camera during this video right now that blurs the background and that’s fine, but that’s not what you need. That’s not what you should have. Don’t let that be your excuse. Grab your phone. Find a decent location. Hopefully not too much going on in the backroom. And find some nice lighting.
If you can go outside, maybe under a tree, nice little shade with some sun stand in front of a window. Like I am, don’t have the window behind you have it in front of you and record your videos. That’s literally all you need. If you want to get fancier, then use the headphones that came with your phone with the microphone and have that as your mic.
That’s all you need to get. And sometimes that’s all you need to continue down the video path. You don’t need all of the fancy expensive equipment to make video content and to share it online. You already have what you need. You just needed someone to give you that permission. And I’m hoping that this video gave you that permission.
To start showing up more on camera to record your video content and to share it online, especially on social media, you have to start, we all start at zero. We all start with mistakes. It’s by doing it over and over and being consistent about it is that makes us good. And is what improves. Every step of the video process.
I know that this video is not going to answer all your video questions and that it may be added some more questions without answers to your list. And that’s okay. Rewatch this, and go through the exercise around imposter syndrome. Write things down that you’re thinking about. Also get more comfortable standing in front of a camera.
Even if you’re not recording, you can literally just hold your device and look at it and say, this is awkward. But this guy Ed told me I should do it. And I’m doing it. That works. That works just so you get comfortable withholding it and embracing what it feels like to be in the situation. And then of course, knowing that you don’t need all the fancy.
To get started. You have what you need. I hope that this was helpful. And if you need anything, please feel free to reach out. You can even book a free discovery call. So that way we can talk about your specific needs and point you in the right direction so that you can crush your video goals this year and really stand out and not get left behind.
I invite you to take your next step in your video journey and start a conversation with me below