The power of video for social media and business growth

(a summary of what was said in this video)

In a dynamic interview with Arfan Husain from Grow Automate Scale, video marketing expert Ed Troxell shares invaluable insights on harnessing the power of video for social media and business growth. As online platforms increasingly favor video content, Ed emphasizes the necessity for businesses (small businesses, solopreneurs, Real Estate agents) to adapt and leverage this medium to connect with their audiences effectively.

Introduction to Ed Troxell

Ed Troxell, a marketing coach with a background at Apple Inc., specializes in helping business professionals gain clarity, confidence, and tangible results in the digital world. Ed’s journey began eight years ago, driven by the need to market his business differently. Despite his initial reluctance to appear on camera, he realized that to be serious about his business, he needed to embrace video to connect with his audience.

The Power of Video in Marketing

Ed highlights the unparalleled ability of video to convey energy, personality, and authenticity, which static posts or images can’t match. Video fosters a deeper connection, enabling potential clients to see, hear, and feel the marketer’s enthusiasm. This connection builds the essential “know, like, and trust” factor crucial for business success.

Overcoming Common Barriers

Addressing common challenges, Ed acknowledges that many business owners feel uncomfortable on camera. He shares practical tips to overcome this fear:

  1. Start Small: Begin by recording videos without the intention of posting them. This practice helps acclimate to the camera.
  2. Focus on Lighting: Good lighting can significantly enhance appearance and confidence.
  3. Wear Comfortable Clothing: Choose attire that makes you feel confident and at ease.

Ed also stresses the importance of creating a conducive environment for video recording, as comfort in one’s surroundings translates to better on-camera performance.

Content Creation and Consistency

A significant part of the discussion revolves around content creation and the need for consistency. Ed advises starting with existing content, such as blog posts and FAQs, and converting them into videos. This approach not only provides a wealth of material but also enhances the reach and engagement of existing content.

Consistency is key. Ed recommends posting at least once a week and maintaining this schedule for three to six months to gather sufficient data for evaluating the effectiveness of the platform. He underscores the need to analyze metrics beyond likes and comments, focusing on the quality of conversations and engagement.

Integrating Video Across Platforms

Ed encourages businesses to maintain a presence on multiple platforms—Facebook, Instagram, and LinkedIn—adapting content to each platform’s unique audience. He emphasizes the importance of video in various aspects of business communication, including landing pages, emails, and direct messages. Videos in emails, for instance, can significantly enhance engagement and response rates.

Ed’s Three Keys to Success

Ed shares his three keys to success: Show Up, Deliver, and Engage. Businesses can build a strong online presence and foster meaningful connections with their clients by showing up consistently, delivering valuable content, and engaging with the audience.

Strategies for Leveraging Social Media

Ed discusses strategies for leveraging social media to grow a coaching business. This includes understanding where the target audience spends their time and tailoring content to suit each platform. For instance, while Instagram might be popular for personal engagement, Facebook could be more effective for professional connections and service promotions.

Time Management and Commitment

Addressing the concern of time management, Ed advises treating video creation as a client appointment by scheduling dedicated time slots. He acknowledges that the process may seem daunting but emphasizes the importance of committing to it. Starting with small steps and gradually building confidence and skill is essential.


Ed Troxell’s insights highlight the transformative power of video marketing. By starting small, leveraging existing content, and committing to a consistent schedule, businesses can overcome initial barriers and harness the potential of video to connect with their audience and drive growth. For those looking to dive deeper, Ed offers personalized consultations and a free productivity guide available on his website.

By embracing video, businesses can not only enhance their marketing efforts but also build stronger, more authentic connections with their audience, paving the way for long-term success.

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