Real Estate Toolbox
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10 Success Habits Of Top Performers In Real Estate
- Be Motivated Every Day
- Be Consistent In Your Habits
- Establish Clear, Actionable Goals
- Maintain An Online Presence
- Understand Your Target Audience
- Stay Informed About The Industry
- Become A Social Agent on social media
- Be Accountable And Transparent In Your Communications
- Allocate Your Resources Effectively
- Go The Extra Mile
Real Estate Agents Toolbox
Goodies
- Instagram Reels 101 by GTG Mortgage Brokers
- Social media audit by Ed Troxell
- Content Calendar Ideas by GTG Mortgage Brokers
- 100 Social Media Content Ideas by Sullivan Group
- Guide: Generate more leads with these 5 videos by Ed Troxell
Video Gear & Software
- Selfie stick tripod
- Lighting kit
- Portable ring light
- Wireless microphone
- Dual wireless microphone
- App for turning your iPhone into your web camera
- Portable filming kit(all-in-one kit with light, microphone & tripod)
Video Software
- Video chat app for websites, emails, and more – Check out Tolstoy (I use it here on my site)
- Zoom: Easy video conferencing
- Live streaming: Melon makes it so easy to stream live to multiple places at once!
- It also has a built-in teleprompter
- Video uploading: Vimeo for saving all your videos (way better than YouTube)
- Video editing: InShot an app that makes editing your videos on the go easy
- Online Video Editors
Planning
What do you need to get started:
- Fairly new iPhone (preferred) or Android
- Ring light (extra light does wonder)
- Microphone (optional & you can use the one that is built-in to your headphones)
- Selfie stick tripod (so you don’t have to hold your phone all the time)
- A social media account (ideally on all of these channels: Facebook, Instagram, LinkedIn, YouTube, and for some…TikTok)
Next…
- List out your ideas
- Ask yourself: What do people always ask me (or ask those in my industry) about?
- Pick 1 to run with
- Plan out what you want to say & where you want to send people after they watch the video
- Try a tool like WriteSonic.com to help you get more creative copy
- Find a place to record your video
- Record your video now, worry about posting it later
Need more support? Apply for The Video Advantage Coaching Program
Editing
Sharing
Inspiration
Accounts to check out for video ideas:
- Different kind of personality: https://www.tiktok.com/t/ZTRQMeVCU/
- Highly edited city tour: https://www.instagram.com/reel/CiVm-pmvc6m/?utm_source=ig_web_copy_link
- Best places to hike in San Diego: https://www.instagram.com/reel/CjjV4D0DQZP/?utm_source=ig_web_copy_link
- Quick selfie home tour: https://www.instagram.com/reel/CjtRRVQAZpQ/?utm_source=ig_web_copy_link
- Discover a small business in your town: https://www.instagram.com/reel/ChpYTPeJcy6/?utm_source=ig_web_copy_link
- A personal walkthrough: https://www.instagram.com/tv/CgzzGDCM3m_/?utm_source=ig_web_copy_link
- Reach out to your database reminder: https://www.instagram.com/reel/ChA6c9-P-lu/?utm_source=ig_web_copy_link
- Interviewing clients: https://fb.watch/gQZkKJqEU3/
- Restaurant for sale promo video: https://fb.watch/gQZoVUtDXh/
- Creating a series & talking about episodes: https://fb.watch/gQZ8bMLOqF/
- Struggling with video? Hear from agents who have embraced video: https://youtu.be/ZHaxcWZsJqU?t=1600
- HGTV vibes www.instagram.com/reel/ClQIVQ0Plw6/?igshid=YmMyMTA2M2Y=
For agents specifically
-
- Great reminder for holiday touches https://www.tiktok.com/t/ZTRQWAR76/
- What makes you so special https://www.tiktok.com/t/ZTRQWuqrk/
- Instagram Bio examples
Additional Resources
- Join Sullivan Group + eXp Realty
- Apply for The Video Advantage Coaching Program
- The Open House Checklist Top Agents Use for a Stress-free Day (PDF)
Check out our main Tools page for more business and creative tools to grow your business.
Winter Wine Social Speakers

Morgan Devencenzi

Ed Troxell

Amee Sas

Ryn Longmaid

Ashley Miller
Use ClickUp to help you get organized & explode your business!
Use Tolstoy to easily add video chat to your website as I did!