Ed Troxell | Strategic Speaking on Authority Building & Business Scaling

Strategic Speaker

Break Through the Referral Ceiling

Keynotes on building authority without burnout, scaling six-figure coaching businesses, and creating predictable client flow with just 15 minutes daily.

10+

Years Leading Visibility Strategies

500+

Professionals Trained & Coached

100%

Audience Engagement Rate

Speaking Topics

Three distinct formats of the Just 15 Authority System—each tailored to your event size, audience, and depth of engagement.

Break the Referral Ceiling: The Just 15™ Authority System

Perfect for conference openings, association meetings, and coach/consultant community events. Participants understand why referrals stop scaling, where visibility is breaking down for them, and how the Just 15™ Authority System creates consistent inbound interest without more content, platforms, or overwhelm.

Just 15 Authority System Content framework Visibility strategy Authority building for coaches

From Visibility to Clients: How Experts Turn Conversations into Conversions

Perfect for mastermind groups, professional development days, and specialized conferences. Participants apply the Just 15™ framework to their own business, clarify their positioning, and map a simple visibility workflow that turns attention into real conversations and qualified leads.

Conversations to conversions Content strategy execution Video workflows 30-day action plan

Break the Referral Ceiling Intensive: A 90-Day Visibility Roadmap

Perfect for retreats, executive coaching days, and intimate group experiences. A strategic visibility audit, a customized 90-day authority roadmap, and direct advisory support to identify the highest-leverage actions that will create momentum fast—without relying on referrals alone.

90-day visibility blueprint Strategic visibility audit Customized action plan Authority breakthrough

Speaking Formats

Flexible delivery options to fit your event needs.

🎤

Keynote

45-60 minutes

Inspiring, actionable presentation for conferences, summits, and large-scale events. Customized to your audience and business goals.

🎯

Workshop

2-4 hours

Hands-on, interactive experience where attendees leave with a customized action plan and frameworks they can implement immediately.

💬

Panel Discussion

30-45 minutes

Expert perspective on visibility, authority building, and business scaling alongside other industry leaders. Real-time Q&A format.

🌐

Virtual Keynote

45-60 minutes

Full-production virtual presentation for online conferences, member events, and distributed audiences. Interactive polling included.

📍

In-Person Workshop

Half or Full Day

Immersive experience with deep-dive training, breakout sessions, and personalized feedback. Limited to 30-50 participants for maximum impact.

🔗

Webinar Series

3-6 sessions

Multi-part program for membership organizations. Build authority over time with strategic, sequential training for your community.

What Audiences Experience

Ed's presentations aren't generic motivation talks. They're strategic masterclasses with immediately actionable frameworks.

90 Days

Time to visible authority and predictable client flow using the frameworks shared

15 Min/Day

Only time required to implement the visibility system without abandoning core business

3X+

Average increase in qualified prospects for attendees who implement the system

Paid advertising required—all organic visibility and predictable client flow

Event Organizer & Attendee Feedback

"One of the best workshops I've attended."

Peggy

"Ed is the best (period). I have learned so much tonight. I thought I really knew a lot, boy was I wrong! Thank you Ed!"

Tanisha

"So many valuable insights, I feel so inspired and confident to start creating "good content" for my clients."

Kitiana

"Ed you are a talented teacher!"

Dana

See Ed Speaking

Watch Ed present at conferences, workshops, and community events. See his speaking style, engagement approach, and the frameworks he teaches.

🎬

Why Event Organizers Choose Ed

Ed Troxell is a marketing strategist and visibility expert who helps established business owners break through the referral ceiling and build magnetic authority. With 10+ years of experience and hundreds of professionals trained, Ed delivers keynotes and workshops that go beyond motivation—they provide frameworks attendees can implement immediately.

What You Get

✓ Customized frameworks (3 C's Method, Just 15 System)

✓ Actionable takeaways attendees can use immediately

✓ Engaging, conversational speaking style that energizes rooms

✓ Customized slides, speaker notes, and follow-up materials

Speaking FAQs

+ What audiences does Ed speak to?

Ed specializes in speaking to established coaches, consultants, and business owners—specifically those who have hit the "referral ceiling" and are ready to scale visibility. He also works with professional associations, membership organizations, and corporate audiences focused on business development and personal positioning.

+ Can I customize the topic for my specific audience?

Absolutely. Every presentation is customized to your audience, event theme, and business goals. Ed will conduct a discovery call to understand your attendees' pain points and tailor the content accordingly.

+ How long does a typical speaking engagement last?

Keynotes are typically 45-60 minutes. Workshops range from 2-4 hours or full-day immersive experiences. Panel discussions are 30-45 minutes. All are flexible and can be adjusted to fit your event schedule.

+ What's your speaking fee?

Speaking fees vary based on event size, format, location, and travel requirements. We offer flexible pricing for nonprofits, associations, and larger events. Let's discuss what works for your budget during the inquiry call.

+ Do you provide slides or materials?

Yes. You'll receive customized slides, speaker notes, and optional follow-up materials (worksheets, frameworks, resources) that you can share with attendees post-event.

+ How far in advance should we book?

Ideal booking is 3-6 months in advance. Rush bookings are considered based on availability. The earlier you reach out, the better we can customize the content and ensure Ed's calendar availability.

+ Do you speak at virtual and in-person events?

Yes to both. Ed is experienced with hybrid events, large virtual conferences, and in-person keynotes. He provides full production support for virtual events including interactive features and audience engagement tools.

Ready to Bring Ed to Your Event?

Let's discuss how to deliver value to your audience and create a speaking experience they'll remember.

Inquire About Speaking