Entrepreneurship has often been glamorized as a path to freedom and success, with the allure of flexible schedules and the possibility of working from exotic locations. While these perks may become a reality for some, the truth is that running your own business is far from an effortless journey.


The entrepreneurial path is filled with challenges, uncertainties, and countless obstacles that can easily derail even the most prepared individuals.


In this article, we will look into the reasons why owning a business is challenging, the importance of seeking expert guidance at the first sign of trouble, and the key role that consistent marketing plays in achieving long-term success for any business.


First, who am I to be talking about this? Glad you asked!


Hi, I’m Ed, and I’ve been running my own business for almost 8 years now. I have helped 100’s businesses (startups, solopreneurs, small businesses, and even nonprofits) negotiate the waters of entrepreneurship and running an online business – from websites to social media to email marketing.


And if you keep reading I’ll share some things that will help you in your business and hopefully allow you to avoid burnout as well as…dare I say it, failure.


Let’s dive in…


The Difficulties of Running Your Own Business


Starting a business is a daunting task that requires a significant investment of time, energy, and resources. From conceptualizing the idea to turning it into a reality, entrepreneurs must navigate a complex web of decisions, such as market research, product/service development, legal and financial considerations, and more. 


Moreover, the responsibilities of being a business owner extend beyond the initial launch, as they must continually adapt and innovate to stay competitive in an ever-changing market.


One of the major challenges entrepreneurs face is the weight of decision-making. Every choice, from hiring employees or virtual assistants (VA) to setting pricing strategies, has a profound impact on the company’s trajectory. The fear of making the wrong decision can lead to hesitation and missed opportunities, potentially hindering growth and success – not to mention burnout and depression.


The Importance of Seeking Expert Guidance for Your Business


When facing the difficulties of entrepreneurship, many business owners tend to shoulder the burden alone. However, seeking expert guidance can be a game-changer in steering the business toward success. Consulting with experienced mentors, industry experts, or business consultants can provide valuable insights, offer practical solutions, and prevent costly mistakes.


Expert guidance can prove invaluable during critical moments when encountering a bump in the road. Whether it’s a financial crisis, operational inefficiencies, or market changes, expert advice can help identify problems early and implement solutions promptly. Waiting too long to seek help can exacerbate the issues, making recovery more challenging and potentially leading to business failure – don’t let too much time pass you by. 


If you run into a challenge and find yourself saying, “I’ll deal with that later” or “Let’s push that back for now” that is a clear sign that you should reach out for help – and if you don’t know who to reach out to, hi, Ed here message me, I’ve got your back just like the 100’s of business owners that I’ve helped before you.


Consistent Marketing as the Key to Long-Term Success for Your Business


Marketing is the lifeblood of any business. Yet, many entrepreneurs underestimate its importance or believe that marketing is only necessary in the early stages. Consistency in marketing efforts, however, is vital for long-term success. 


First and foremost, marketing allows a business to build brand awareness and establish a loyal customer base. By consistently promoting their products or services, businesses can create a strong presence in the market and differentiate themselves from competitors. A solid brand identity helps foster trust and credibility among consumers, encouraging repeat business and referrals.


Secondly, marketing enables businesses to adapt to changing market conditions and consumer preferences. Keeping a finger on the pulse of consumer behavior through market research and customer feedback helps entrepreneurs tailor their offerings to meet evolving demands. Failure to adjust to market trends can lead to stagnation and loss of relevance – making it twice as hard to make sales in your business. 


Thirdly, a consistent marketing strategy helps businesses stay top-of-mind with their target audience. The market is flooded with competitors fighting for consumers’ attention, and without active engagement, a business can easily be forgotten – hence why social media marketing is an important tool in your marketing toolbox. 


Marketing really is simply starting or joining a conversation and the formula for your success comes down to this: your content + conversations you engage in = conversions.


By regularly communicating with your target audience through various channels, such as social media, email marketing, and content creation, your business can maintain a strong presence and foster lasting relationships.


Side note, it’s always interesting to me that most companies, stick with me for a second here when they need to make cuts, typically cut marketing first – it’s crazy, right? 


Lastly, marketing plays a pivotal role in revenue generation. Consistent marketing efforts drive lead generation and sales conversion, directly impacting the bottom line. Neglecting marketing activities can result in reduced customer acquisition, slowing business growth and hindering profitability.




Running your own business is a demanding and challenging endeavor that requires dedication, perseverance, and the ability to adapt to various situations. This is why you hear people saying, pick something you are passionate about because it’s that passion that keeps you going no matter how much money is coming in the door.


Recognizing the importance of seeking expert guidance when encountering obstacles is crucial in avoiding potential pitfalls and positioning the business for success. Please don’t wait for more than a month or two from when you start running into challenges to seek out help – oftentimes, people wait until the ship is already halfway underwater (if not more), and by that time, too late. 


Moreover, understanding the significance of consistent marketing efforts ensures that the business remains relevant, competitive, and successful in the long run. Plus, it allows you to be quick on your feet.


Whether you’re an aspiring entrepreneur a fairly new business or a seasoned business owner (Real Estate agents this includes you too) you should approach your ventures with a clear understanding of the difficulties you may (are) face, while also embracing the idea that seeking help and marketing consistently are essential ingredients for long-term success in the competitive world of business, especially online business.


I’ll also leave you with this…


The 3 keys to success in anything that you do, including your business, are show up, deliver valuable information, and engage with others. 


Thank you for reading this and if you have questions, need help, or would like to further discuss this topic please feel free to reach out to me directly https://edtroxell.com/contact


Cheers to a successful business journey my friend, 



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