The SH*T Entrepreneurs Experience | Ed Troxell

The SH*T Entrepreneurs Experience:
A Book For Entrepreneurs Who Are Done With Chaos

Real strategies for the real problems nobody else talks about.

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If Any of This Sounds Familiar, This Book Is For You:

  • You're making money but it doesn't feel sustainable
  • You've said yes to a client you immediately regretted
  • You've wondered if you should just get a normal job
  • Your "emergency" clients are actually just disorganized
  • You've tried to delegate and ended up drowning anyway
  • You feel guilty setting boundaries
  • You're invisible despite being everywhere
  • You're exhausted by all the excuses, all the no-shows, all the chaos

You're not crazy. And this isn't your fault (well, not totally).

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The SH*T Entrepreneurs Experience Cuts Through the BS

And gives you what actually works:

  • Why your pricing is a filter, not a barrier: And how that changes who you attract
  • How to stop free-brain-picking in one email: Because your expertise has value
  • The 3-part system: That turns overwhelm into action (and takes just 15 minutes a day)
  • Why boundaries are leadership, not rudeness: How to set them and have people respect them
  • How just showing up beats perfection: Why consistency compounds and consistency wins
  • Permission to fire clients: And why it's the most powerful decision you can make
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What's Inside: 15 Chapters of Real Moments & Real Solutions

Written by someone who's lived it. For people who are living it.

Each chapter addresses a real problem you're facing right now:

The Phantom Meeting & Zoom Mysteries • Email Is Where Productivity Goes to Die • Champagne Dreams, Lemonade Budgets • Scope Creep, Pick-Your-Brain Bandits & "Quick Questions" • The Emergency That Isn't • Password Purgatory & Tool Chaos • Blaming the Platform • Time, Excuses & Overpromising • Energy Vampires & When Teams Aren't Teams • Boundaries Are a Skill Set • Systems Save Sanity • When You Outgrow Your Clients • Showing Up When Others Don't • The Just 15™ GPS for Staying Sane

Not theory. Not "be more disciplined." Not toxic positivity. Just honest conversations about what's breaking your business—and how to fix it.

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Let's Be Clear About What This Book Won't Do

Honesty matters:

  • Won't make you instantly rich
  • Won't solve every business problem
  • Won't tell you exactly how to build your specific business
  • Won't replace a business coach
  • Won't promise overnight results
  • Won't require you to become someone you're not
But here's what matters: People don't buy books to become rich. They buy them to feel less crazy. This book does that brilliantly.
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What Readers Are Saying

"This book made me feel less alone. Every chapter was like sitting down with a friend who actually gets it. I found myself laughing and nodding on almost every page."

— Solo Service Provider

"I fired a client within 48 hours of reading Chapter 10. Best decision I made all year. Worth it for that chapter alone."

— Business Coach

"The GPS framework is the only system that's actually stuck with me. It's simple enough that I could implement it immediately."

— Consultant

"I finally feel like I can set boundaries without feeling selfish. This book gave me permission I didn't know I needed."

— Designer

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Common Questions

Is this book for me? ▼

If you're a solo entrepreneur, coach, consultant, or service provider making money but feeling unsustainable, exhausted, or invisible—yes. If you're in your 2-5 year range of business and questioning if it's worth it, absolutely. If you care deeply about your work but struggle with boundaries, pricing, and saying no—this is for you.

Will this book solve all my business problems? ▼

I wish, but No. And any book that promises it is lying. But this book will help you understand why your systems are failing, why you keep attracting the wrong clients, why your team isn't executing, and how to fix those things. It's about sustainable business, not quick fixes.

How long is the book? ▼

Approximately 21,000 words across 15 chapters. It's designed to be read in chunks (one chapter per day) or in one sitting if you're really into it. Each chapter has a reflection prompt at the end for deeper thinking.

What makes this different from other business books? ▼

Most business books pretend clients are always reasonable and systems are always simple. This book names the reality: clients are humans, humans are unpredictable, and that's not your fault. But you have agency in how you respond. It's about systems, boundaries, and mindset shifts—not productivity hacks. This book gives you better insight, action steps, and most importantly permission to take the next right step.

This book has a lot of sarcasm. Is it still serious? ▼

Yes. The humor is real, but so is the advice. You'll laugh at the stories (because you've lived them), but you'll also get actionable solutions that work. It's honest + funny + practical. I didn't want this book to be too serious. For one, that is not me and for two, we have to make business more fun in order for us to survive all the chaos.

Stop Sacrificing Your Sanity for Your Success

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If you're an entrepreneur making money but losing sleep, this book is your permission slip to change everything.

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