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Every Friday morning, you’ll receive tips for increasing your visibility online so you can attract more qualified leads.
Use ClickUp to help you get organized & explode your business!
Use Tolstoy to easily add video chat to your website as I did!
Better Market Yourself Online with Some of Our Favorite Tools
Some links are affiliate links which means we could earn money when you click/sign up for something – we only recommend based on what we love to use ourselves. Read the disclaimer here.
Goodies
- Instagram Reels 101 by GTG Mortgage Brokers
- Social media audit by Ed Troxell
- Content Calendar Ideas by GTG Mortgage Brokers
- 100 Social Media Content Ideas by Sullivan Group
- Guide: Generate more leads with these 5 videos by Ed Troxell
Getting Started in Business
- Get Business & Liability insurance
- Trademark & Trademark Search
- Forming a business entity by Nolo Press (LLC included)
- Business entities for California
- Get an EIN
- How to get consulting clients (article)
- Google Workspace (great for getting email @yourdomainname .com)
- Start creating your business plan
- Every freelancer: Check out Freelancers Union
- Find business advisors through SBDC
- Copyright terms you should know even if you are not a writer
- Growing relationships – A great resource by Kyle Gray
- Be a contributor to Entrepreneur
- Dubsado – This all-in-one program is everything you need for running your business no matter what your budget is
- QuickBooks –50% off QuickBooks Online or 50% off QuickBooks Self-Employed for 6 months! It’s the only way to go for managing your business finances and their phone support is amazing!
FYI: Sonoma County Library offers free business resources to help you plan, build and grow your business.
Getting Started with Online Marketing
- Aweber for email marketing
- Beacons for link in bio over on Instagram
- ClickUp: The best way to organize your entire life (CRM, Marketing, Content, and much more – includes automation)
- Acuity Scheduling – Any easy-to-use online booking system that works for any type of business and budget
- Interact Quiz – Grow your leads with this easy to use quiz generator
- Canva for creating my graphics to help market your business online
Learn more about social media…
Getting a website
- Need a website built? We build websites
- Buy your domain name (your URL) at Name.com
- Looking for web hosting? SiteGround
- Need a WordPress theme? Divi WordPress theme
- Need a template for your privacy policy? Grab this Privacy policy template
- Google Analytics – a beginners course
Video Gear & Software
- Selfie stick tripod
- Lighting kit
- Portable ring light
- Wireless microphone
- Dual wireless microphone
- App for turning your iPhone into your web camera
- Portable filming kit(all-in-one kit with light, microphone & tripod)
Video Software
- Video chat app for websites, emails, and more – Check out Tolstoy (I use it here on my site)
- Zoom: Easy video conferencing
- StreamYard makes it so easy to stream live in multiple places at once from any web browser!
- Video uploading:
- Vimeo (more control over your videos vs YouTube)
- YouTube
- Video editing:
- Online Video Editors
Planning
What do you need to get started:
- Fairly new iPhone (preferred) or Android
- Ring light (extra light does wonder)
- Microphone (optional & you can use the one that is built-in to your headphones)
- Selfie stick tripod (so you don’t have to hold your phone all the time)
- A social media account (ideally on all of these channels: Facebook, Instagram, LinkedIn, YouTube, and for some…TikTok)
Next…
- List out your ideas
- Ask yourself: What do people always ask me (or ask those in my industry) about?
- Pick 1 to run with
- Plan out what you want to say & where you want to send people after they watch the video
- Try a tool like WriteSonic.com to help you get more creative copy
- Find a place to record your video
- Record your video now, worry about posting it later
Need more support? Apply for The Video Advantage Coaching Program
Editing
Sharing
Inspiration
Accounts to check out for video ideas:
- Different kind of personality: https://www.tiktok.com/t/ZTRQMeVCU/
- Highly edited city tour: https://www.instagram.com/reel/CiVm-pmvc6m/?utm_source=ig_web_copy_link
- Best places to hike in San Diego: https://www.instagram.com/reel/CjjV4D0DQZP/?utm_source=ig_web_copy_link
- Quick selfie home tour: https://www.instagram.com/reel/CjtRRVQAZpQ/?utm_source=ig_web_copy_link
- Discover a small business in your town: https://www.instagram.com/reel/ChpYTPeJcy6/?utm_source=ig_web_copy_link
- A personal walkthrough: https://www.instagram.com/tv/CgzzGDCM3m_/?utm_source=ig_web_copy_link
- Reach out to your database reminder: https://www.instagram.com/reel/ChA6c9-P-lu/?utm_source=ig_web_copy_link
- Interviewing clients: https://fb.watch/gQZkKJqEU3/
- Restaurant for sale promo video: https://fb.watch/gQZoVUtDXh/
- Creating a series & talking about episodes: https://fb.watch/gQZ8bMLOqF/
- Struggling with video? Hear from agents who have embraced video: https://youtu.be/ZHaxcWZsJqU?t=1600
- HGTV vibes www.instagram.com/reel/ClQIVQ0Plw6/?igshid=YmMyMTA2M2Y=
For agents specifically
-
- Great reminder for holiday touches https://www.tiktok.com/t/ZTRQWAR76/
- What makes you so special https://www.tiktok.com/t/ZTRQWuqrk/
- Instagram Bio examples
Make Money Online
- Pensight: build out your own digital empire from online store to online course creation and more.
- Acuity Scheduling: Any easy to use online booking system that works for any type of business and budget
- Heartbeat Community: Build your very own membership community with amazing features similar to Facebook groups (but way better) with lots of flexibility for free and paid options as well as access level.
- uscreen: allows you to launch a membership site or monetize your live streams all-in-one place.