Marketing tools, programs, and resources
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Get my weekly tips
Every Friday morning, you’ll receive tips for increasing your visibility online so you can attract more qualified leads.
Goodies
- Instagram Reels 101 by GTG Mortgage Brokers
- Social media audit by Ed Troxell
- Content Calendar Ideas by GTG Mortgage Brokers
- 100 Social Media Content Ideas by Sullivan Group
- Guide: Generate more leads with these 5 videos by Ed Troxell
Real Estate Agent Resources
Real Estate Groups
- Unlock the Secrets to Real Estate Success – Join The Real Estate Survival with John Schuchman Membership Community Today!
For Admin/Office
- Looking for a virtual assistant (VA)? Check out RippleVA
For Branding
- Starting a Real Estate business guide
- Branding: https://brandstruck.co/
- Great reminder for holiday touches https://www.tiktok.com/t/ZTRQWAR76/
- What makes you so special https://www.tiktok.com/t/ZTRQWuqrk/
- Instagram Bio examples
- Write a killer Real Estate bio
Getting Started in Business
- Get Business & Liability insurance
- Trademark & Trademark Search
- Forming a business entity by Nolo Press (LLC included)
- Business entities for California
- Get an EIN
- How to get consulting clients (article)
- Google Workspace (great for getting email @yourdomainname .com)
- Start creating your business plan
- Every freelancer: Check out Freelancers Union
- Find business advisors through SBDC
- Copyright terms you should know even if you are not a writer
- Growing relationships – A great resource by Kyle Gray
- Be a contributor to Entrepreneur
- Dubsado – This all-in-one program is everything you need for running your business no matter what your budget is
- QuickBooks –50% off QuickBooks Online or 50% off QuickBooks Self-Employed for 6 months! It’s the only way to go for managing your business finances and their phone support is amazing!
FYI: Sonoma County Library offers free business resources to help you plan, build and grow your business.
Getting Started with Online Marketing
- Aweber for email marketing
- Beacons for link in bio over on Instagram
- ClickUp: The best way to organize your entire life (CRM, Marketing, Content, and much more – includes automation)
- Acuity Scheduling – Any easy-to-use online booking system that works for any type of business and budget
- Interact Quiz – Grow your leads with this easy to use quiz generator
- Canva for creating my graphics to help market your business online
Learn more about social media…
- How to create a Facebook business Page
- How to use Pinterest for business
- LinkedIn for business
- Instagram for business
- How to make your business stand out on Facebook
- Benefits of using Facebook Live
- Social media marketing strategy for 2020
Getting a website
- Need a website built? We build websites
- Buy your domain name (your URL) at Name.com
- Looking for web hosting? SiteGround
- Need a WordPress theme? Divi WordPress theme
- Need a template for your privacy policy? Grab this Privacy policy template
- Google Analytics – a beginners course
Video Gear & Software
- Selfie stick tripod
- Lighting kit
- Portable ring light
- Wireless microphone
- Dual wireless microphone
- App for turning your iPhone into your web camera
- Portable filming kit(all-in-one kit with light, microphone & tripod)
Video Software
- Video chat app for websites, emails, and more – Check out Tolstoy (I use it here on my site)
- Zoom: Easy video conferencing
- StreamYard makes it so easy to stream live in multiple places at once from any web browser!
- Video uploading:
- Vimeo (more control over your videos vs YouTube)
- YouTube
- Video editing:
- Online Video Editors
Planning
What do you need to get started:
- Fairly new iPhone (preferred) or Android
- Ring light (extra light does wonder)
- Microphone (optional & you can use the one that is built-in to your headphones)
- Selfie stick tripod (so you don’t have to hold your phone all the time)
- A social media account (ideally on all of these channels: Facebook, Instagram, LinkedIn, YouTube, and for some…TikTok)
Next…
- List out your ideas
- Ask yourself: What do people always ask me (or ask those in my industry) about?
- Pick 1 to run with
- Plan out what you want to say & where you want to send people after they watch the video
- Try a tool like WriteSonic.com to help you get more creative copy
- Find a place to record your video
- Record your video now, worry about posting it later
Need more support? Apply for The Video Advantage Coaching Program
Editing
Sharing
Video Ideas (inspiration)
Accounts to check out for video ideas:
- Different kind of personality: https://www.tiktok.com/t/ZTRQMeVCU/
- Highly edited city tour: https://www.instagram.com/reel/CiVm-pmvc6m/?utm_source=ig_web_copy_link
- Best places to hike in San Diego: https://www.instagram.com/reel/CjjV4D0DQZP/?utm_source=ig_web_copy_link
- Quick selfie home tour: https://www.instagram.com/reel/CjtRRVQAZpQ/?utm_source=ig_web_copy_link
- Discover a small business in your town: https://www.instagram.com/reel/ChpYTPeJcy6/?utm_source=ig_web_copy_link
- A personal walkthrough: https://www.instagram.com/tv/CgzzGDCM3m_/?utm_source=ig_web_copy_link
- Reach out to your database reminder: https://www.instagram.com/reel/ChA6c9-P-lu/?utm_source=ig_web_copy_link
- Interviewing clients: https://fb.watch/gQZkKJqEU3/
- Restaurant for sale promo video: https://fb.watch/gQZoVUtDXh/
- Creating a series & talking about episodes: https://fb.watch/gQZ8bMLOqF/
- Struggling with video? Hear from agents who have embraced video: https://youtu.be/ZHaxcWZsJqU?t=1600
- HGTV vibes www.instagram.com/reel/ClQIVQ0Plw6/?igshid=YmMyMTA2M2Y=
Make Money Online
- Pensight: build out your own digital empire from online store to online course creation and more.
- Acuity Scheduling: Any easy to use online booking system that works for any type of business and budget
- Heartbeat Community: Build your very own membership community with amazing features similar to Facebook groups (but way better) with lots of flexibility for free and paid options as well as access level.
- uscreen: allows you to launch a membership site or monetize your live streams all-in-one place.