Marketing tools, programs, and resources

Real Estate Groups

• Unlock the Secrets to Real Estate Success – Join The Real Estate Survival with John Schuchman Membership Community Today!

For Admin/Office

• Looking for a virtual assistant (VA)? Check out RippleVA

For Branding

• Starting a Real Estate business guide
• Branding: https://brandstruck.co/
• Great reminder for holiday touches https://www.tiktok.com/t/ZTRQWAR76/
• What makes you so special https://www.tiktok.com/t/ZTRQWuqrk/
• Instagram Bio examples
• Write a killer Real Estate bio

• Get Business & Liability insurance
• Trademark & Trademark Search
• Forming a business entity by Nolo Press (LLC included)
• Business entities for California
• Get an EIN
• How to get consulting clients (article)
• Google Workspace (great for getting email @yourdomainname .com)
• Start creating your business plan
• Every freelancer: Check out Freelancers Union
• Find business advisors through SBDC
• Copyright terms you should know even if you are not a writer
• Growing relationships – A great resource by Kyle Gray
• Be a contributor to Entrepreneur
• Dubsado – This all-in-one program is everything you need for running your business no matter what your budget is
• QuickBooks –50% off QuickBooks Online or 50% off QuickBooks Self-Employed for 6 months! It’s the only way to go for managing your business finances and their phone support is amazing!

FYI: Sonoma County Library offers free business resources to help you plan, build and grow your business. 

• Aweber for email marketing
• Beacons for link in bio over on Instagram
• ClickUp: The best way to organize your entire life (CRM, Marketing, Content, and much more – includes automation)
• Acuity Scheduling – Any easy-to-use online booking system that works for any type of business and budget
• Interact Quiz – Grow your leads with this easy to use quiz generator
• Canva for creating my graphics to help market your business online

Learn more about social media…

• How to create a Facebook business Page
• How to use Pinterest for business
• LinkedIn for business
• Instagram for business
• How to make your business stand out on Facebook
• Benefits of using Facebook Live
• Social media marketing strategy for 2020

• Need a website built? We build websites
• Buy your domain name (your URL) at Name.com
• Looking for web hosting? SiteGround
• Need a WordPress theme? Divi WordPress theme 
• Need a template for your privacy policy? Grab this Privacy policy template
• Google Analytics – a beginners course

• Selfie stick tripod
• Lighting kit
• Portable ring light
• Wireless microphone
• Dual wireless microphone
• App for turning your iPhone into your web camera
• Portable filming kit(all-in-one kit with light, microphone & tripod)

Video Software

• Video chat app for websites, emails, and more – Check out Tolstoy (I use it here on my site)
• Zoom: Easy video conferencing
• StreamYard makes it so easy to stream live in multiple places at once from any web browser!
• Video uploading:
  • Vimeo (more control over your videos vs YouTube)
  • YouTube
• Video editing:
  • InShot
  • CapCut
• Online Video Editors
  • Wave.video
  • Veed.io

What do you need to get started: 

• Fairly new iPhone (preferred) or Android
• Ring light (extra light does wonder)
• Microphone (optional & you can use the one that is built-in to your headphones)
• Selfie stick tripod (so you don’t have to hold your phone all the time)
• A social media account (ideally on all of these channels: Facebook, Instagram, LinkedIn, YouTube, and for some…TikTok)

Next… 

• List out your ideas
  • Ask yourself: What do people always ask me (or ask those in my industry) about?
• Pick 1 to run with
• Plan out what you want to say & where you want to send people after they watch the video
  • Try a tool like WriteSonic.com to help you get more creative copy
• Find a place to record your video
• Record your video now, worry about posting it later

Need more support? Apply for The Video Advantage Coaching Program

Music:

• Facebook Sound Collection
• Premium Beat

Photos:

• StockSnap 
• UnSplash

Programs: 

• Canva 
• Adobe Spark
• Capcut
• Inshot

Scheduling tools:

• Panoly
• Later
• Radaar
• Repurpose (great for removing watermarks and sharing content across multiple channels)

Accounts to check out for video ideas: 

• Different kind of personality: https://www.tiktok.com/t/ZTRQMeVCU/
• Highly edited city tour: https://www.instagram.com/reel/CiVm-pmvc6m/?utm_source=ig_web_copy_link
• Best places to hike in San Diego: https://www.instagram.com/reel/CjjV4D0DQZP/?utm_source=ig_web_copy_link
• Quick selfie home tour: https://www.instagram.com/reel/CjtRRVQAZpQ/?utm_source=ig_web_copy_link
• Discover a small business in your town: https://www.instagram.com/reel/ChpYTPeJcy6/?utm_source=ig_web_copy_link
• A personal walkthrough: https://www.instagram.com/tv/CgzzGDCM3m_/?utm_source=ig_web_copy_link
• Reach out to your database reminder: https://www.instagram.com/reel/ChA6c9-P-lu/?utm_source=ig_web_copy_link
• Interviewing clients: https://fb.watch/gQZkKJqEU3/
• Restaurant for sale promo video: https://fb.watch/gQZoVUtDXh/
• Creating a series & talking about episodes: https://fb.watch/gQZ8bMLOqF/
• Struggling with video? Hear from agents who have embraced video: https://youtu.be/ZHaxcWZsJqU?t=1600
• HGTV vibes www.instagram.com/reel/ClQIVQ0Plw6/?igshid=YmMyMTA2M2Y=

• Pensight: build out your own digital empire from online store to online course creation and more.
• Acuity Scheduling: Any easy to use online booking system that works for any type of business and budget
• Heartbeat Community: Build your very own membership community with amazing features similar to Facebook groups (but way better) with lots of flexibility for free and paid options as well as access level.
• uscreen: allows you to launch a membership site or monetize your live streams all-in-one place.

• LinkedIn Learning 

• Join Sullivan Group + eXp Realty
• Apply for The Video Advantage Coaching Program
• The Open House Checklist Top Agents Use for a Stress-free Day (PDF)