My two cents:
Listen to 13-minutes in where Ann Dee talk about building a solid foundation (legal game on point) at the start and how it’s all worth it — even if it’s costly. This episode is everything! Ann also talks about how she engaged with her users and connected with others in the comments in order to build her following — she didn’t buy her followers. I’ve told you before, the magic happens in the comments! You just have to do the real work and start having that conversation.
Learn more about this episode by visiting Shopify’s post on “How Alien Outfitters scaled their DIY business”