Digital Marketing: Getting started with Video Marketing
Video marketing for your business can be a bit daunting especially if tech is not your thing. However, once you get into it, it’s a lot easier than you think. In fact, it can even be easier than you trying to sit down and write that blog post that’s been sitting on your to-do list for a few weeks now or designing that “perfect” graphic in Canva for social media which you have yet to finish.
Creating video content doesn’t have to be hard and you can even use a simple Facebook Live approach like the one I teach my clients in order to reduce the video production costs to almost nothing while still reaching a considerable audience. Let’s go over some of the many benefits that video marketing can provide for your business as you start to show up more online and how it can help you reach peaks you never thought possible.
What is Meant by Video Marketing?
First and foremost, you need to know what I mean by “video marketing.” In general, video marketing is any sort of video content you put on the internet to promote your business. You can use it to show off customer testimonials about the quality of your service, promote your service or product outright, or even discuss some of their pain points before offering your service or product as the solution to those pain points. All of these uses would be considered video marketing.
Keep in mind, “how-to” videos are extremely popular as you are teaching someone how to do something which is a great way to market your business online, through video, while providing valuable content that in turn will generate more business opportunities for you.
The best part is that you’re not limited to creating these materials in a high-cost, professionally produced, business manner when you take a Facebook Live video marketing approach. Creating video content on social media sites like Facebook has become extremely popular in recent years, and even big businesses are taking advantage of this low-cost option – not to mention this very convenient option.
Simply put, you can remove all the stress and financial obligations from your video marketing strategy and just set up a plan to “go live” on Facebook. Except, instead of doing a typical Facebook Live to share with your friends, you’ll be sharing over on your Facebook business page a live video with a much broader audience of potential customers (keep in mind you can always share this to your personal profile if you like).
By the way, video marketing is good for all types of businesses:
- Real estate
- Small business owner
If you run a business and want to market it online then video is the way to go!
What are the Types of Video Marketing?
While there are many types of video marketing that you can produce, here are the top 5 video marketing types I like to recommend:
- Product demonstration
- Behind-the-scenes video
- Customer testimonial video
- A web series (my personal favorite as this one keeps you showing up consistently online through video posts on social media)
- Property tours and showcasing the local area
What are the Benefits of Video Marketing?
There are countless benefits to video marketing, but there are three that will really convince you of its importance.
First, it’ll bring you up to the same level as most other companies.
Almost 81% of companies are using video marketing to some degree in order to promote their businesses and gain leads. If you’re not, you’re practically giving your competitors well-paying customers who would probably love to support your business.
Trust me, you don’t want this and if creating video content freaks you out, or you just can’t seem to get around to doing it, don’t worry, I can help you with your video marketing.
Don’t let the fear of the unknown and the tech hold you back from showing up as only you can to really have your business shine here online through video!
Secondly, you’re limiting your exposure to your audience.
You probably know that the internet plays a big role in the success of a modern business (especially these days due to COVID), but did you know 73% of people watch online videos every day (probably higher since the pandemic)?
Did you also know that 93% of brands got a new customer because of a video they posted on social media? Not to mention, 4x as many people would rather watch a video about a product than read about it.
By utilizing video to market your business online, especially on social media sites like Facebook, you’ll be able to expose your business to a much wider variety of people at a lower cost.
For example, Facebook can push your video content out to more people, you can put money behind that video post with paid advertising, the video is easy to share with others, and you can repurpose the video content elsewhere online (this is what I teach my clients inside my coaching program).
This is a huge step away from just making blog posts, marketing locally, or creating typical social media posts which, let’s be honest, probably hasn’t been getting much attention lately.
Finally, your potential customers will actually retain the information you provide via video.
Most people retain nearly 95% of what they view in a video, thus remembering your company. In comparison, they only tend to retain 10% of what they read. In short, they’re a lot less likely to forget about you if you use video – not to mention, video activates all the other senses so people can see you, hear you, and feel your energy.
Remember, people buy from people which is why live video is in demand and performs best on social media.
How do I Start Making Video Content?
The best way to get started is to put your best foot forward and create a video marketing plan!
Now I should mention, that the absolute best way would be for you to start by booking a complimentary call here so that we can help determine your next steps in your video journey.
However, if you prefer to create video content on your own (check out my video marketing tools page), you will want to have a few things to get you started…
- Your phone with a good connection
- A plan on what to talk about and what you will do with the video afterward
- Decent lighting
- And have a quiet environment to record (go live) your video
If you have any other questions about video marketing and how you can develop a video plan please reach out.
How do I Make Video Content Interesting?
You will need to think outside the box and get a little creative which I know can be challenging. That’s why you should schedule your complimentary call here or start a conversation with me below by clicking on the video so that together we can fast-track your video marketing efforts here online.