In this episode, our guest Elizabeth talks about her entrepreneurial journey – from working with Steve Jobs in his garage to becoming a computer accounting system specialist working with 100’s of small business owners.
We talk about the early days of Apple, what success looks like, how business owners have to pivot, set benchmarks, look back and reflect, how to get those referrals, and so much more! We even uncover the hidden meaning behind the movie Toy Story.
“Steve always recognized opportunities” – Elizabeth Holmes
“Business is the best kept secret, it’s so much fun!” – Steve Jobs
What’s the best career advice you have ever received?
“You have to change the underlying structure of your life to make real and lasting change.” – Robert Fritz, The Path of Least Resistance
“Identify your ideal client and don’t settle for less.” – Gail Ginder, Claros Group
What is your proudest career accomplishment and why?
I don’t know how to answer this question! I’m grateful that hundreds of local businesses that have trusted my skill and discretion for over 35 years. I’m grateful to have had the opportunity to be photo editor on a book about the history of Healdsburg. I enjoyed serving on the executive board of directors of World-Voices Organization, an advocacy group for voice actors. I’m proud to have some of my billiard photos in the Library of Congress. I’m fortunate to have been part of the founding of Apple Computer.
What has been the hardest career moment and how did you overcome it?
My hardest career moment was giving up on being a CPA. I felt like a complete and utter failure for years. It took me a l-o-n-g time to realize that creating a unique niche and filling it served an important need and allowed me to avoid corporate America, which was a terrible fit for me. In the early days of personal computers, accounting software was not as easy to use as it is today. I was comfortable with accounting concepts and personal computers, so I was able to help entrepreneurs focus on what they did best, and delegate administrative tasks to me.
“If you want to be happy, set a goal that commands your thoughts, liberates your energy, and inspires your hopes.” Andrew Carnegie
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